VISUALLy defining a networking and training institution
IMPROTECH Solutions is a training and networking solutions company that aims to take advantage of an existing gap in the provision of Cisco training in Ghana and leverage its international Cisco expertise to provide Networking solutions within Sub-Saharan Africa (SSAF). IMPROTECH offers courses in Networking predominantly Cisco; CCNA, CCNP and CCIE (Routing & Switching, Data Center, Security, and Service Provider) amongst other ad-hoc networking courses.
The brief was aimed at developing a unique visual identity that qualifies and defines a brand that seeks to empower IT professionals as well as amateurs with specialist skill sets in networking.
The logo mark and visual identity we came up with was based on a spider (A "techy" looking one). The spider informed and influenced the brand because of its inherent nature of web spinning. It creates very diverse networks of spider silk which facilitates its survival. IMPROTECH can relate directly to this analogy of web (network) development.